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Greta Gerwig's BARBIE: A Review of its Cultural Impact & Mattel's Eye Candy
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Greta Gerwig's BARBIE: A Review of its Cultural Impact & Mattel's Eye Candy

The 2023 film has garnered popularity among critics, a testament to the enduring cultural phenomenon that is the Barbie zeitgeist.

D. Meredith, MBA's avatar
D. Meredith, MBA
Feb 09, 2024
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NYRAD PUBLISHING
NYRAD PUBLISHING
Greta Gerwig's BARBIE: A Review of its Cultural Impact & Mattel's Eye Candy
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The 2023 film 'Barbie,' directed by Greta Gerwig, emerges as a groundbreaking cinematic venture, adeptly weaving together the rich tapestry of a cultural icon's legacy with the nuanced storytelling that has become synonymous with Gerwig's directorial oeuvre. At its core, the film seeks not merely to animate the plastic figure that has adorned toy shelves for over six decades but to delve into the complex interplay of identity, femininity, and the shifting sands of societal expectations that Barbie has come to embody.

(credit: The Daily Beast)

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